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Storytelling elements can make presentations more memorable by engaging the audience's emotions and facilitating understanding. Here are some suggestions:
1. Use a clear structure: Every story has a beginning, middle, and end. Similarly, your presentation should have an introduction, main body, and conclusion.
2. Incorporate characters: Characters make the story relatable. In a business context, these could be customers, employees, or stakeholders.
3. Include conflict and resolution: Challenges and their solutions keep the audience engaged. In a presentation, this could be a business problem and its innovative solution.
4. Use visuals: As per the pictorial superiority theory, information paired with images is more likely to be remembered. Use relevant visuals to reinforce your points.
5. Make it personal: Personal stories can create an emotional connection with the audience, making your presentation more impactful.
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Information that's delivered with images is more likely to be remembered due to a theory known as "pictorial superiority." According to molecular biologist John Medina, if you learn a piece of information paired with an image, you'll still remember 65% of it three days later. For instance, you might use this slide as a visually impactful way to open a Corporate Identity deck that impresses key stakeholders, new recruits, or prospective clients. (Slide 1)
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Memorable visuals can persuade and motivate more than words ever do. Make your presentations more impactful with our all-new Video Backgrounds compila...
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