The book 'Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen' presents several innovative ideas. One of the key insights is the concept of Type 1 and Type 2 decisions, as described by Jeff Bezos. Type 1 decisions are high risk, irreversible, and have significant consequences for the organization. On the other hand, Type 2 decisions are low-risk, reversible, and offer rich learning potential. The book suggests empowering small, trusted teams with the authority to make Type 2 decisions. This approach can help organizations anticipate disruption, build resilience, and seize new growth opportunities.

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Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

How can you foresee new growth opportunities and take advantage of the next inflection point? Distilled from decades of consulting expertise on innova...

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According to Jeff Bezos, there are two types of decisions. Type 1 decisions are high risk, irreversible, and have considerable consequences to the organization. Type 2 decisions, in contrast, are low-risk, reversible, and rich in learning potential. Empower small, trusted teams with authority to make Type 2 decisions.

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A startup can use the decision-making framework presented by Jeff Bezos by distinguishing between Type 1 and Type 2 decisions. Type 1 decisions are high risk, irreversible, and have significant consequences, so they should be made with great care and thorough analysis. On the other hand, Type 2 decisions are low-risk, reversible, and rich in learning potential. Startups should empower small, trusted teams with the authority to make these Type 2 decisions. This approach can help startups to manage risk, foster innovation, and accelerate growth.

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