What are some ways to boost human experiences online?

There are several ways to boost human experiences online. One way is to build trust. In times of uncertainty, people remember how brands respond to crises. Brands that prioritize people over profit tend to gain more trust. Another way is to lean into purpose. Businesses that lead with an authentic purpose create deeper connections with customers and employees. Organizations with a strong purpose are often better positioned to weather storms. Many organizations have also turned to live video platforms to connect people online for various activities. Engaging on these platforms in a human way, with empathy, can elevate experiences beyond the enabling technology to true connection. Lastly, leveraging fusion, or collaboration, can also enhance online experiences.

Question was asked on:

Build trust – in a time of great uncertainty, people will remember how brands respond to the crisis. A recent brand trust survey from Edelman showed that 71% of respondents indicate they will lose trust in a brand forever if it appears to prioritize profit over people. Lean in to purpose – businesses that lead with authentic purpose create deeper connections with customers and employees and organizations that had a strong purpose before the pandemic hit may be better positioned to weather the storm. Boost human experiences – many organizations have turned to live video platforms to connect people online for virtual lunchtimes, watch parties, business conferences and concerts. Engaging in those platforms in a human way, with empathy, will help to elevate experiences beyond the enabling technology to true connection. Leverage fusion – the nation's biggest tech giants are collaborating to help better track outbreaks. Businesses, institutions, and governments are finding that fusion...

Asked on the following presentation:

Marketing Mix

“Do I understand my customers? Do I address their full experience? Do I have the right talent?” The Marketing Mix concept was developed to address the...

download

Download 7 out of 20 slides