What are the 15Ps of marketing mix and how do they contribute to a company's success?

The 15Ps of the marketing mix are Product, Price, Place, Promotion, Public, Personalization, Packaging, Protection, Positioning, Presentation, Payment, Purse, Pouch, Promise, and Principles. Each P contributes to a company's success in different ways. Product, Price, Place, and Promotion are the traditional 4Ps. They define what the company sells, how it's priced, where it's sold, and how it's promoted. The additional Ps add more depth. Public refers to the company's relationship with the public. Personalization is about tailoring products to individual customer needs. Packaging and Protection deal with how the product is presented and safeguarded. Positioning is about how the product is perceived in the market. Presentation covers the aesthetics of the product. Payment, Purse, and Pouch refer to the financial aspects. Promise is about the brand's promise to its customers, and Principles refer to the company's ethical stance. All these aspects together create a comprehensive marketing strategy that can drive a company's success.