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The book "Secrets of Closing the Sale" provides several actionable takeaways for entrepreneurs. Firstly, it emphasizes that everyone is a salesperson and everything is selling. This means entrepreneurs need to constantly sell their ideas, products, or services to various stakeholders. Secondly, the book suggests that persuasion is a key skill in sales. Entrepreneurs need to be persuasive in their pitches and negotiations. Lastly, the book implies that success in sales (and thus in entrepreneurship) is determined by how well one implements the strategies provided in the book.
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Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don't realize how persuasive we must be on a daily basis. explains that "everybody is a salesperson and everything is selling." We sell our employer on hiring us. We sell our kids on doing well in school and going to college. We even sell ourselves on who we are and what we want to become. How well we carry out the strategies Zig has set before us in his book will ultimately determine how successful we are in getting what we want in life.
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Knowing how to sell is like possessing one of the rarest commodities on Earth. Most of us just don’t realize how persuasive we must be on a daily bas...
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