Enter your email business to download and customize this presentation for free
Incorporating a research team early into the product development process has several benefits. Firstly, it allows for an iterative design process, where ideas can be tested, refined, and improved upon in real-time. This can lead to more efficient and effective product designs. Secondly, it enables early testing of the product, which can identify potential issues or areas for improvement before the product is fully developed. This can save time and resources in the long run. Lastly, it fosters a collaborative environment where designers, engineers, and researchers can work together to create a product that truly meets the needs and expectations of the end user.
Question was asked on:
Through a collaborative BPR process, the 300-person product team spent nine months to entirely revamp the process to improve efficiency and capture more value. They created a single digital collaboration environment where designers and engineers could work together in real-time to update and redesign prototypes. This took a process that used to take days for product revisions and reengineered it to take 45 minutes. In this instance, Airbnb used IT to streamline their systems, change management to coach the team through a nine-month whole system redesign, and changed their internal value chain to prioritize outcomes instead of features. And they incorporated the research team early into the process so the design could be iterative, streamlined, and tested early to achieve the best results.
Asked on the following presentation:
How do you stay innovative and provide the right values for customers? Effective product development allows companies to sustain, grow, and thrive in...
Download 8 out of 27 slides
Enter your email business to download and customize this presentation for free
Download full presentation
Quarterly
Commercial use allowed. View other plans
