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Sales control tools offer numerous benefits. They provide a systematic way to track and measure sales performance, which can help identify areas of strength and weakness. This data can then be used to make informed decisions about where to focus resources for improvement. Additionally, these tools can help in setting realistic sales targets and tracking progress towards these goals. They can also facilitate better communication and coordination within the sales team, as everyone has access to the same information. Finally, sales control tools can help in forecasting future sales trends, which is crucial for strategic planning.
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For our example, let's say you want to segment your target customer by their behavioral profile. You have your brand loyalists and your late-stage adopters. Your brand loyalists pre-order every latest version of every new device, attend your keynote events, and convince five of their friends to as well. Your late-stage adopters are still very loyal, but they are usually a few generations behind, often buy second-hand, and tend to find ways to protect and keep their devices longer. While you don't always win them over with the latest chips, tech, and features, you can sell them more accessories to improve their older devices, like power chords, newer headphones, and new cases that extend battery life.
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How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales...
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