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Companies might face several challenges when trying to foster a culture of Smart Creatives. Firstly, finding the right talent can be difficult as Smart Creatives are not only technically proficient but also creative and business savvy. Secondly, traditional management styles may not work with Smart Creatives who value autonomy and flexibility. Thirdly, fostering a culture that encourages risk-taking and innovation can be challenging in companies that are used to doing things a certain way. Lastly, providing the right resources and environment for Smart Creatives to thrive can be a significant investment.
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In a world of abundant data and computing power, cheap failures and effortless collaboration, individual employees can have an outsized impact. This is the era of Smart Creatives who have technical knowledge, creativity, business savviness, and a hands-on approach. Here are some qualities of Smart Creatives:
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What new management tactics should you follow to not only survive but thrive like Google? In this book, Google's executive team reveals the management...
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