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The fundamental principles of the design process include understanding the problem, researching extensively, brainstorming and generating ideas, prototyping, testing, and refining the design. It's a systematic and iterative process that involves creativity, critical thinking, and problem-solving.
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When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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