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The findings by BCG imply that businesses trying to navigate through constant flux face significant challenges. Less than two percent of U.S. firms managed to outperform during both stable and turbulent periods simultaneously from 1960-2011. This suggests that implementing an ambidextrous strategy, which can adapt to both stable and turbulent conditions, is difficult but potentially rewarding. Businesses may need to invest in developing flexible strategies and capabilities to navigate through constant flux successfully.
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Ambidextrous strategy is challenging to implement because it requires a combination of measures that can be diametrically opposed. Research by The Boston Consulting Group (BCG) found that, between 1960-2011, less than two percent of U.S. firms managed to outperform during both stable and turbulent periods simultaneously.
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We live in a business world that is in constant flux. But when you learn and understand the five strategy archetypes and how to execute them, you will...
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