What are the key components of Netflix's strategy for growth in t

Netflix's strategy for growth in the gaming industry involves several key components. Firstly, they are leveraging the massive potential of the mobile gaming market, which is larger than console and PC gaming combined. They have already started hosting playable games through their mobile app. Secondly, they are exploring synergies with other companies in the industry, such as Microsoft. This could lead to a seamlessly connected ad platform across Xbox and Netflix, and deeper content partnerships where Netflix could create TV shows and movies from Microsoft's library of game titles. Lastly, they are considering the possibility of mergers with other companies in the future.

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There is also massive synergy in this deal based on Netflix's other vertical for growth: gaming. The gaming industry will grow to $268 billion by 2025, 2x the market size of video streaming. Netflix already hosts playable games through its mobile app, and the mobile games market is bigger than console and PC gaming combined. *Microsoft CEO Satya Nadella previously said he wants to create a "Netflix for gaming" and the company's Xbox subscription service already has 25 million subscribers. Not only could this deal lead to a seamlessly connected ad platform across Xbox and Netflix, but it could also lead to deeper content partnerships, as Netflix could create TV shows and movies from Microsoft's library of game titles. And who's to say this couldn't all lead to a merger between the two later down the line?

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