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The key components of the Brand Anatomy Breakdown typically include the brand's vision, mission, values, personality, tone, and messaging. These elements collectively define the brand's identity and guide its communication strategies. The brand's vision is its long-term goal, the mission is its purpose, the values are the beliefs that guide its actions, the personality is the character traits that it embodies, the tone is how it communicates, and the messaging is the key points it wants to convey to its audience.
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Because the fashion industry produces over 92 million tons of waste per year, the fast-fashion supply chain has become under direct criticism from consumers. With greater awareness and emphasis put into sustainability in 2021 especially, both brands have amped up their efforts and more specifically, their messaging. To break the brand statement creation process even further, you can use a more detailed brand messaging map to structure all your external-facing communications according to your brand ethos. (Slide 15)
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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