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Blue Ocean Strategy and McKinsey's Three Horizons are both strategic planning tools, but they focus on different aspects of business strategy. Blue Ocean Strategy is about creating uncontested market space and making the competition irrelevant. It encourages companies to innovate and create new demand, rather than competing in existing markets. On the other hand, McKinsey's Three Horizons model is a framework for long-term growth strategy. It encourages companies to manage their current business while simultaneously preparing for the future. The first horizon focuses on defending and extending the current business, the second horizon involves building emerging businesses, and the third horizon is about creating options for future businesses.
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Do you have what you need to confidently guide any client through the innovation process? With the right frameworks and mental models, you can use logic to guide any client regardless of specifics. In this presentation, we review key problem-solving models like Minto's Pyramid Principle, Blue Ocean Strategy, Accelerating Diffusion of Innovation, McKinsey's Three Horizons, and SIPOC New Product Introduction Process, which you can download and customize to your needs.
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How do you unparse complex problems with a clear and logical mind? With the right frameworks and mental models, you can confidently guide any organiza...
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