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When presenting a new business proposal, it's important to consider several key elements. First, clearly define the problem your business is solving. Second, provide a detailed description of your product or service and how it solves the problem. Third, outline your target market and competition. Fourth, present a comprehensive business model including pricing and revenue projections. Fifth, detail your marketing and sales strategy. Lastly, provide a financial forecast and funding requirements. Remember, a strong business proposal is concise, well-researched, and compelling.
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In his article for Harvard Business Review, Baruch Lev – the Philip Bardes Professor of Accounting and Finance at the Stern School of Business in NYU, talks about proforma as one of the ways in which managers can impart useful information to investors. (For more like this, check out our book summary). Lev stresses that "research shows that proforma earnings statements prominently displayed in the headline or first paragraph of a company's news release have a much stronger impact on stock prices than proforma earnings reported elsewhere in the document."
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How to effectively show the investment and reward opportunities of a new venture or project? Use our "Ultimate Startup Pro Forma" model to showcase a...
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