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The book "Good Strategy, Bad Strategy" by Richard Rumelt provides several key insights into the difference between good and bad strategy. A good strategy is clear and concise, focusing on the challenges at hand and providing a coherent approach to overcome them. It includes a set of coherent actions and decisions based on an understanding of the power dynamics within a market or situation. On the other hand, a bad strategy is ambiguous and does not address the challenges. It is often a result of leaders avoiding difficult decisions, and it lacks a coherent plan of action. It's important to note that a good strategy also considers the organization's resources and capabilities.
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The Kennedy administration was careful not to claim the US would beat the Soviet Union to put up a manned orbiting lab, or an unmanned vehicle on the moon; these feats, the US concluded, would not be achieved before the Soviets did so because of the latter's superiority in heavy-lift rockets. Kennedy chose his goal of putting a crew on the moon very carefully, because he knew that it was not only possible but probable that they would beat the Soviet Union: "…the moon landing would require much larger rockets than either nation possessed, giving the United States an advantage because of its larger base of resources."
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Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their success to personal decision-making skills. We read th...
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