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1. Embrace Obsession: Entrepreneurs and managers should harness their obsessions to drive success. This obsession should be focused and controlled to maximize potential.
2. Reject Average: The book encourages a rejection of mediocrity. Entrepreneurs and managers should strive for excellence and not settle for average.
3. Utilize Resources: Money is a resource that should be actively acquired and utilized. The desire for money is not inherently bad, but hoarding money without using it to drive success is discouraged.
Question was asked on:
Conventional wisdom claims that greed is a bad thing; Cardone would change the definition of greed. Greed in terms of hoarding money is bad, he would agree, since that money is doing nothing to drive towards success. But the desire for money itself is not inherently bad. The obsessed feed the beast, constantly striving to make more money, but also spending money just as quickly. Money is a resource, and the obsessed needs to acquire and utilize every resource on the pathway to success.
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This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...
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