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The key takeaways from Elon Musk's strategy as presented in the book are his vision, storytelling, and superior product quality. These factors have enabled him to secure cheap capital that other competitors cannot match. Musk's company, Tesla, is vertically integrated and sells cars directly to consumers. However, its core advantage lies in its appeal to the 'sexual instinct' through every aspect of its strategy. Owning a Tesla is seen as a status symbol, indicating that the owner is wealthy but also environmentally conscious. Furthermore, it allows its customers to perceive themselves as innovators and visionary rebels.
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Elon Musk's vision, storytelling and far better products have provided cheap capital that other players can't beat. The firm is vertically integrated, selling cars directly. However, its core advantage is appealing to "sexual instinct" through every aspect of its strategy. Owning a Tesla is the ultimate status symbol indicating that the owner is wealthy with a conscience. Further, it makes its customers perceive themselves as innovators and visionary rebels.
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What will the world of business look like after the coronavirus pandemic? The pandemic will accelerate every trend by a decade and redefine entire ind...
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