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Nick Kolenda's 'Methods of Persuasion' provides several key takeaways for mobile application developers. Firstly, the concept of 'momentum drivers' can be applied by sending reminders or special offers to sustain user interest. Secondly, developers should aim to make the application a part of the user's daily routine, creating a subconscious habit. Lastly, the key to momentum and sustainability is to expose people repeatedly to the product or message, reinforcing their engagement and interest.
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Mobile applications use "momentum drivers" by sending reminders or special offers. Application developers understand that to sustain user's interest, they must engage end users frequently and in innovative ways. The goal is to make the application a part of the end user's day-to-day routine by creating a subconscious habit. The key to momentum and sustainability is to expose people over and over to the product or message.
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Nick Kolenda is an entertainer who “reads minds” for a living. His apparent ability to read minds is a process of persuasion. Using proven methods of...
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