The key takeaways from the book Originals that can be applied by innovators are:

1. Originality requires taking risks: Innovators should not be afraid to challenge the status quo and present new ideas.

2. Persuasion is key: It's not enough to have a great idea; innovators must also persuade others to believe in and support their ideas.

3. Learn from failure: Not all ideas will be successful, but each attempt provides valuable lessons that can lead to future success.

4. Diverse perspectives enhance creativity: Incorporating different viewpoints can lead to more innovative solutions.

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A startup can use the key topics or framework covered in the Originals to develop novel ideas and persuade others by first understanding and embracing the concept of originality. This involves generating unique ideas that go against the grain and challenge the status quo. The startup can then mitigate risks associated with these novel ideas by conducting thorough market research, testing the ideas on a small scale, and iterating based on feedback. To persuade others, the startup can use storytelling techniques to create a compelling narrative around their ideas, as demonstrated by the Disney writers in the Originals. They can also build credibility and trust by demonstrating their commitment and passion for their ideas.

The book 'Originals' discusses the relevance of its themes to contemporary issues and debates in the field of innovation by showcasing how original thinkers and innovators across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see the world. It provides real-life examples, such as the creation of a unique animated movie at Disney based on an original concept, demonstrating how innovative thinking can lead to groundbreaking results. The book emphasizes the importance of originality and innovation in today's rapidly changing world.

The case of Disney's struggle with the idea of 'Bambi in Africa with lions' represents the challenges that creative teams often face when trying to innovate and break away from traditional narratives. The idea was initially met with confusion because it deviated from Disney's usual formula of adapting well-known fairy tales. However, the breakthrough came when the concept was reframed as 'This is Hamlet!', aligning it with a familiar narrative. This highlights the importance of effective communication and framing in innovation. The broader implications include the need for creative risk-taking, the importance of perseverance in the face of initial resistance, and the potential for innovative ideas to redefine established norms.

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Originals

Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks,...

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