1. Encourage diversity of thought: Managers should foster an environment where employees feel comfortable sharing their unique ideas. This can lead to innovative solutions and improvements.

2. Timing and audience matter: When presenting new ideas, consider the timing and the audience. A critical audience can often provide valuable feedback and push for improvement.

3. Mitigate risks: Original thinkers often take calculated risks. Managers can learn to balance risk and reward, and encourage their teams to do the same.

4. Persuade others: The ability to persuade others is crucial for implementing new ideas. Managers can learn effective persuasion techniques to gain support for their initiatives.

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The book 'Originals' presents several innovative ideas. One of them is the concept of 'vuja de', which is the opposite of 'deja vu'. It's about looking at familiar situations with a fresh perspective. Another surprising idea is that procrastination can actually fuel creativity by allowing more time for idea incubation. The book also challenges the conventional wisdom that risk-taking is essential for innovation, arguing that successful originals are often risk-averse and take calculated steps. Lastly, it emphasizes the importance of dissent and diversity in fostering original thinking.

Yes, there are several examples of companies that have successfully implemented the practice of choosing a critical audience and right timing for idea promotion. One such example is Apple Inc. under the leadership of Steve Jobs. Jobs was known for presenting his innovative ideas to critical audiences, including his own team and potential investors, at the right time. This approach helped Apple to refine its products and strategies, ultimately leading to its success. Another example is SpaceX, led by Elon Musk. Musk has often presented his ambitious ideas to critical audiences, including the scientific community and potential investors, at key moments. This has helped SpaceX to gain valuable feedback and build momentum for its projects.

The case study of Medina in Originals presents a scenario where Medina, despite having a tough manager, was motivated to promote her ideas on information sharing. This is indicative of the broader implications for information sharing in organizations. It suggests that a challenging environment can actually stimulate innovative thinking and the promotion of new ideas. Furthermore, it highlights the importance of timing and audience in presenting these ideas. In a broader context, it underscores the necessity for organizations to foster an environment that encourages information sharing and values diverse perspectives.

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Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks,...

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