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1. Obsessive product focus: Uber's success was largely due to its relentless focus on improving its product. This is a key lesson for entrepreneurs - always strive to make your product the best it can be.
2. Growth at all costs: Uber prioritized growth above all else, even if it meant breaking rules. While this strategy has its risks, it can lead to rapid expansion.
3. Minimal bureaucracy: Uber's lean structure allowed it to move quickly and adapt to changes. Entrepreneurs should aim to keep their operations as streamlined as possible.
4. Ethical considerations: The book also highlights the importance of ethical business practices. Uber faced backlash for exploiting user trust, which ultimately harmed its reputation. Entrepreneurs should always consider the ethical implications of their decisions.
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Uber was not above playing dirty. For example, in 2014, Uber introduced a "safe rides fee," $1 for each ride to improve safety through background checks, regular vehicle checks, driver safety education and insurance. But Uber used these hundreds of millions of additional dollars for no such thing, exploited user trust and treated it as another income line.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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