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The main components of the brand management toolkit are not explicitly mentioned in the provided content. However, typical brand management toolkits may include elements such as brand strategy development tools, brand identity and design tools, brand positioning tools, brand performance measurement tools, and brand communication tools. These tools help in creating, managing, and enhancing a brand's image and value.
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Think about the funky shoe brand Crocs - how did these holed, foam clogs go from an internet meme to become one of the most popular brands in 2021? While Crocs' iconic shoe was released in 2002 and seen as a major growth stock by the time of its IPO in 2007, it was largely written off as a fad by 2008 and its stock plunged from $69 to $1 after it lost over $185 million in profit during the recession.
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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