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The book 'Sell or Be Sold' presents several innovative ideas. One of them is the concept of 'Second Money is easier than First Money', which means once a customer has already committed to spending something, they are more likely to return to spend again on further products. Another innovative idea is that the more customers spend, the better they will feel. The book also emphasizes that everything in life is a sale and understanding the principles of selling is vital for success in life, whether at work or in personal relationships.
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It is also important to bear in mind that Second Money is easier than First Money. In other words, once a customer has already committed to spending something, they are more likely to return to spend again on further products. It is likely, too, that at the end of the day the more they spend, the better they will feel.
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Everything in life is a sale. Understanding the principles of selling is therefore vital for success in life, whether at work or in personal relations...
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