What are the most innovative or surprising ideas presented in 'Be Obsessed or Be Average'?

The most innovative ideas presented in 'Be Obsessed or Be Average' include the concept of using obsessions to fuel success. The book suggests that obsessions, when controlled and focused, can be valuable and lead to maximizing potential. It challenges the conventional notion of obsession being a negative trait and instead, promotes it as a key to achieving greatness. The book also introduces the idea that just desiring success is not enough, but being obsessed with every single step, up to and including success, is what's needed.

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Everyone likes the idea of success, but just the idea of success cannot fuel obsession. Obsession is about the process, not just the endgame. Only by being obsessed with every aspect of life, and every aspect of business, can one achieve true greatness. Desiring success is not enough; being obsessed with every single step, up to and including success, is what's needed.

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Be Obsessed or Be Average

This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...

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