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The 'naked service' business model presents several innovative ideas. Firstly, it emphasizes vulnerability and transparency, suggesting that consultants should not hide their weaknesses. This approach can build trust with clients, leading to longer-term relationships and reducing customer churn. Secondly, it challenges the traditional notion that businesses should always be seeking new customers, instead focusing on retaining existing clients. These ideas may be surprising as they go against conventional business wisdom.
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Who doesn't have this fear? Even the most successful business owners have this fear at one time or another, and this goes for consultancy businesses. It can cause consultants to hide their weaknesses to grow revenue, but always having to attract new customers, due to their high customer churn rate. A churn rate which can leave a business looking and feeling desperate.
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When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to...
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