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Replicating Wein's success with the hundred dollar cheese steak could present several challenges. First, it requires a unique and innovative idea that can create a buzz. Simply copying Wein's idea may not generate the same level of interest. Second, it requires the ability to deliver a high-quality product that justifies the high price tag. Third, it requires effective marketing to spread the word about the product. Finally, it requires a target market that is willing to pay a premium for a unique dining experience.
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The end result was astonishing. As soon as the first few dozen customers enjoyed their hundred dollar cheese steak, not only did they leave the restaurant with a full stomach and a smile on their face, they could not wait to tell their family and friends about the experience. That began the "buzz that changed the world" and put his hundred dollar cheese steak on the map. Wein had successfully taken a simple sandwich, added a few upgrades and made the dining experience a unique and different one. He did not just create another cheese steak. Instead, he created a conversation piece!
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Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in...
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