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Nike might face several challenges in the process of factory reform. These could include resistance from factory owners and workers, increased costs, and potential disruption to production. To overcome these challenges, Nike could engage in open dialogue with all stakeholders, invest in training and development to ensure smooth transition, and leverage technology to improve efficiency and reduce costs. They could also build a strong business case for reform, highlighting the long-term benefits such as improved reputation, increased customer loyalty, and potential for higher profits.
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Still, I handled the whole controversy badly—I was self-righteous, petulant, and angry, which was about the worst possible reaction. Eventually the company got past its emotional response and realized that whether or not we were being made a scapegoat was irrelevant. The fact was, we needed to do better. So, we decided to show the world just how much Nike could do, using the crisis of bad headlines to reinvent the way our products were made. We would go from being the target of factory reformers to a major player in the reform movement.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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