What are the potential changes a business might need to make after understanding their strategic position?

After understanding their strategic position, a business might need to make several changes. These could include modifying their fundraising strategies to better align with their position in the market. Their marketing and sales strategies might also need to be adjusted to effectively reach their target audience. In some cases, the business might even need to rethink or alter their product or business model entirely to better fit their strategic position. It's important to note that these changes, while potentially challenging, are often more cost-efficient than not adapting to the market.

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2. You will see your strategic position in an entirely new light – when you integrate the Status Quo into your narrative, it becomes clear that all parts of your business: fundraising, marketing, sales and strategy will need modification to address the alternative. In fact, this step may force you to rethink or alter your product or business model entirely. Smerklo says: "While this sounds daunting, it is a much easier and cost-efficient exercise to undertake as opposed to the alternative: the long, slow death of disinterest."

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Competitive Landscape Analysis (Part 2)

Evaluate your position in the market and familiarize how you compare against competitors to do more of the right things. Use this Competitive Landscap...

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