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Bringing people to a pitch who have no clear expertise can have several drawbacks. Firstly, it can dilute the overall expertise of the team, making it less convincing to the audience. Secondly, it can disrupt the team's chemistry, which is crucial for building trust with the audience. Lastly, it can lead to a lack of clear communication and understanding of the audience's objectives, as those without expertise may not be able to apply their knowledge effectively.
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Within the research, respondents of all levels said that a pitch team with good chemistry together is much more trustworthy than one senior person who does all the talking. The advice is: "Reconsider the wisdom of bringing people to a pitch who say nothing or have no clear expertise. Use your team to amplify your expertise in a pitch, not dilute it. Of course, one senior person who is expert in all the relevant areas, listens well to the audience, and can build (or already has) their trust, will defeat a team that does not listen and is unable to apply their collective expertise to the contours of the audience's objective."
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Make people fall in love with your idea and turn your concepts into reality. Use our all-new Business Pitch Deck to communicate your vision with compe...
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