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The risks of being remarkable in a saturated market include the possibility of failure, backlash from competitors, and the challenge of maintaining uniqueness. However, the rewards can be significant. Being remarkable can lead to increased visibility, customer loyalty, and a competitive edge. It can also create a buzz around your product or service, leading to word-of-mouth marketing and potentially exponential growth.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.
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