Download and customize hundreds of business templates for free
The six traits of sticky ideas as discussed in the book 'Made to Stick' are:
1. Simplicity: The idea should be simple and core. It should not be simplistic but profound.
2. Unexpectedness: The idea should break the pattern in some way to grab attention.
3. Concreteness: The idea should be explained in terms of human actions, sensory information, and concrete images.
4. Credibility: The idea should carry its own credentials. It should be supported by authorities or anti-authorities, or allow the audience to test it themselves.
5. Emotions: The idea should make people feel something. It should appeal to self-interest or identity.
6. Stories: The idea should be encapsulated in a story. Stories provide simulation and inspiration.
Question was asked on:
What is interesting is that it may not necessarily be the benefit itself that is drawing us in. Made to Stick details several studies that illustrate that people were more likely to buy a product when they could imagine themselves enjoying it. It wasn't necessarily a gigantic benefit, or one they had always dreamed of. "This finding suggests that it may be the tangibility, rather than the magnitude, of the benefits that makes people care." So, helping people through exercises where they can imagine themselves receiving a benefit may help them to care more than trying to meet their every exact need.
Asked on the following book summary:
Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
Download and customize hundreds of business templates for free
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.