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The six traits of sticky ideas, as mentioned in the book "Made to Stick", are:
1. Simplicity: The idea should be both simple and profound. The golden rule is to find the core of the idea.
2. Unexpectedness: Something unexpected or surprising grabs people's attention.
3. Concreteness: Concrete ideas are easier to remember.
4. Credibility: An idea has to carry its own credentials. It needs to be believable.
5. Emotions: People care about things that make them feel something.
6. Stories: Stories are powerful because they provide context, and people can relate to them.
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The last trait to consider when planning to deliver messages that stick is the concept of "stories." When ideas are conveyed in story format, it is more likely that others will act as a result of the tale due to two reasons. First, while listening to stories being told, our mind and body automatically go through a mental rehearsal. When we feel even the slightest that we too have experienced something (due to this simulation), it's more likely that the story will stick with us. The second reason stories are an effective method of communication is because of their potential to provide inspiration to the listener. When someone is inspired, they are more likely to act as a result. And by getting people to act on our idea, we are inherently helping it to spread and to "stick."
Asked on the following book summary:
Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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