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The stages in a series of growth cycles that a company can repeat typically include: identification of opportunities, risk assessment, strategic planning, implementation, and evaluation. This cycle is then repeated as the company continues to grow and evolve.
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Leaders should see business risk as an investment rather than something to be avoided. Bezos often takes risks based on what he observes to be future opportunities rather than a sure bet, such as emerging technologies. Take advantage of existing infrastructures to facilitate growth. Amazon would not have been able to offer fast, two-day shipping if FedEx hadn't already led the way with an efficient delivery network decades before. Utilize A/B testing and invent on behalf of the customer so that you alway drive your industry forward. This is a low-risk way to test new ideas. You may find that you know what customers want before they do. Identify what your company is known for, then experiment with advances in that marketplace. For example, this is how Amazon attracted authors to its Amazon Publishing platform – the company paid royalties monthly, rather just twice a year (which was a common practice at the time). Companies can repeat a series of growth cycles: Test (Experiment, learn fr...
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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