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The three big fears as mentioned in the book 'Getting Naked' are: Fear of losing the business, Fear of being embarrassed, and Fear of feeling inferior. These fears often prevent businesses from taking risks, asking questions, and making suggestions. Overcoming these fears is crucial for building strong client relationships and achieving success.
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This fear prevents consultants from taking risks, asking questions, and making suggestions.Those who are so afraid to make a mistake, can become distanced from their clients instead of being more concerned about helping their customers. Letting go of the ego and admitting what they don't know is the quickest way to gain loyalty from clients.
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When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to...
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