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On the Value Proposition side, the three key things that need to be addressed are the details of the product or service, the gains that the product or service provides to the customer, and the pain relievers the product offers. These three elements form the core of the value statement.
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A traditional Value Proposition canvas visualization represents the company's offer on the left, and the customer segment on the right. Both need to address three key things. On the Value prop side, the first third covers the details of your product or service. The second lists the gains that the product or service provides to the customer. The third is the pain relievers the product offers. This is arguably the most important portion of the value statement, but we address the proper balance between gain versus pain maneuvering below.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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