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The three main dimensions of a product in the Product Development framework are: the core product, core customer benefits, and extended products or services. The core product is the main product in development. Core customer benefits are the features or services the product provides to the customer, such as design, packing, quantity, functionality, or branding. The third dimension, extended products or services, could be product-related services like step-by-step tutorials, payment terms, construction and installation, or free delivery.
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A new product should always provide a customer with unique benefits to differentiate it from the competition. There are three main dimensions to every product. The first dimension is the core product in development. This is surrounded by a second dimension of core customer benefits, which are features or services the product provides to the customer. These could be the product's design, packing, quantity, functionality, or even branding. The third dimension is the extended products or services. These could be product-related services like step-by-step tutorials, payment terms, construction and installation, or free delivery.
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How do you stay innovative and provide the right values for customers? Effective product development allows companies to sustain, grow, and thrive in...
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