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The adoption of the subscription model is becoming increasingly prevalent across various industries. In retail, the focus is shifting towards enhancing the online customer experience and using data from this to inform physical store stocking. The news industry is experiencing a resurgence due to online subscriptions. The media industry is in a new golden age of on-demand streaming. Car subscriptions are providing access to a range of vehicles from the same company. Adobe pioneered cloud-based subscription software services, initially experiencing a drop in revenue and rise in expenses, but ultimately achieving steady growth. The Internet of Things is enabling even heavy equipment like construction supplies to adopt a subscription model. The subscription access model is also being used in healthcare, government, utilities, and more.
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In today's digital world the focus is on the individual customer not on the product, and those customers prefer outcomes over ownership. Brick-and-mortar retail is transforming, focusing on customers' online experience and using the data gleaned there to inform the stocking of physical stores. The news industry is enjoying a renaissance thanks to online subscriptions; media is in a new golden age of on-demand streaming; and car subscriptions give access to a range of vehicles from the same company. Adobe led the way in cloud-based subscription software services, overcoming the initial drop in revenue and rise in expenses to reach a position of steady growth. With the Internet of Things even heavy equipment like construction supplies can move to a subscription model by teasing out the service-level agreement that sits behind the product. The subscription access model is being used in healthcare, government, utilities, and more. The customer-focused subscription company has to break down...
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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