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Other companies can learn several things from MailChimp's approach to annual reports. Firstly, MailChimp uses creativity and compelling storytelling in their reports, making them more engaging and memorable. This helps to extend their brand identity and values. Secondly, they provide an immersive recap of the company's major milestones and achievements, which gives a comprehensive view of their performance over the year. This transparency can build trust with stakeholders. Lastly, they package this information in a neat, concise document, making it easy for stakeholders to understand and digest.
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MailChimp – marketing automation platform and email marketing service, does a great job creating compelling, creative reports that become extensions of the brand. Thus, for example, scrolling through Mailchimp's Year in Review – 2019 report, the viewers experience an immersive recap of the company's major milestones and achievements.
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Present a holistic view of your organization to stakeholders and package your analysis in a concise, neat document. Use our Annual Report presentation...