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Several case studies demonstrate the effectiveness of the Blue Ocean Strategy. For instance, Cirque du Soleil successfully applied this strategy by creating a unique blend of theater, dance, and circus, thus eliminating competition from traditional circuses and theater productions. Another example is Nintendo's Wii, which expanded the gaming market beyond traditional gamers to include families and older adults by focusing on fun, interactive games rather than high-end graphics and complex gameplay. These companies created a new, uncontested market space, making their competition irrelevant.
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Your competition is fierce and you can't outspend or outperform them at what they already do best. So how do you stand out? Create uncontested market space and make your competition irrelevant with . Blue Ocean Strategy helps build a product that's innovative, profitable, and untouchable by your competition.
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How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your...
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