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Phil Knight faced several challenges when Nike was criticized for conditions in their overseas factories. Firstly, he felt a deep sense of betrayal as the media focused on the negative aspects, labeling them as 'sweatshops', without acknowledging the improvements made once Nike started running them. Secondly, there was a misunderstanding that Nike owned these facilities, when in fact, they were only renters. This criticism likely led to a public relations crisis, damaging the company's reputation and potentially affecting sales.
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One of the worst periods for me, a time when I felt a deep sense of betrayal, was when Nike was attacked for conditions in our overseas factories. The media talked about sweatshops, but they never talked about how much better the factories were once we started running them, about all the improvements we made, not to mention the fact that we were only renters of those facilities, not owners.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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