What challenges did the TED family face in aligning OKRs with the

The TED family initially perceived OKRs as corporate and found it challenging to align them with TED's freethinking ethos. To overcome this, they introduced the concept of OMGs - Objectives and Measurable Goals. They used Antoine de Saint-Exupéry's book, The Little Prince, to explain that the idea behind OMGs was not to set metrics and strictly adhere to them. They emphasized that falling short of an objective was acceptable as long as the goal was ambitious. This approach helped them align OKRs with their ethos.

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Objective – at the time, OKRs were perceived by the TED family as corporate and it was challenging to align them with the freethinking ethos of TED. To make it undeniably inspirational, OKRs needed to be "TEDified," Kuo tells What Matters organization, founded by John Doerr. The head of TED, Chris Anderson, recommended OMGs – Objectives and Measurable Goals, which Kuo defined as: "I will , as measured by ." Then, Kuo took the challenge to the next level and resolved it by putting to work a classic French novella, The Little Prince by Antoine de Saint-Exupéry, as a way of introducing OKRs to the team Key result –using Saint-Exupéry's book, Kuo explained that the idea behind OMGs was not to set metrics and slavishly adhere to them, and that to fall short of an objective was ok as long as the goal was ambitious. "It's not about hitting numbers but about dreaming big," Kuo told the team.

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Objectives & Key Results (Part 2)

Articulate, track, measure, and assess your goals regularly with Objectives and Key Results (OKRs), used by Bill Gates, Larry Page, Mark Cuban, Bono,...

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