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Core competencies and competitive advantages are both crucial for a company's success, but they serve different roles. Core competencies are the unique strengths and abilities that a company possesses, which are central to its identity and operations. They form the foundation of the company's competitiveness. On the other hand, competitive advantages are specific skills or knowledge that a company has, allowing it to outperform its competitors and gain a significant presence in multiple markets. In essence, core competencies are about what the company is, while competitive advantages are about what the company does better than others.
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Core competencies are often favorable conditions that make up the foundation of a company's competitiveness. They are different from competitive advantages, which are specific skills or knowledge that allows a company to gain a presence in multiple markets. Combine both, and you have a recipe for long-term success.(Slide 3)
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What positions your organization as a force to be reckoned with? Use our Core Competency Analysis deck to select, develop, and analyze the resources a...
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