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By "Professional development – improving yourself at work beyond meeting your specific performance goals", Dorie Clark means that individuals should focus on their personal growth and learning at work, not just on achieving the specific targets set by their job. This could involve acquiring new skills, expanding knowledge in their field, or improving personal qualities like leadership and communication. The aim is to increase one's value in the workplace, not just to meet the minimum requirements of the role.
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Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University's Fuqua School of Business. Clark wrote the book "Entrepreneurial You, Reinventing You, and Stand Out" and in her article for "Harvard Business Review," she offers advice on planning professional development for the year. "Professional development – improving yourself at work beyond meeting your specific performance goals," Clark says, "is too often left to the rote box-checking of annual performance reviews. To successfully move to the next level, we need to ask ourselves: How can I ensure I'm more valuable at the end of the year than I was at the beginning?"
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