What does it mean to incorporate your personal brand in your resume and cover letter?

Incorporating your personal brand in your resume and cover letter means to infuse your unique skills, experiences, and values into these documents. It's about showcasing who you are, what you can do, and what you stand for. This can be done through the language you use, the achievements you highlight, and even the design and layout of your resume and cover letter. It's about making sure that your personal brand is consistent across all your job application materials, creating a cohesive and compelling narrative about your professional self.

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Use this slide to decide on your resume format, layout, theme and design. Stick to neutral colors, legible fonts and clean layouts, and consider matching the feel of your information to the aesthetics and culture of the company you're applying to. Other things to consider: space it out, so your resume has some "white space" and is easy to read; add some shadows to make your resume "pop" and incorporate your personal brand in your resume and cover letter.

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