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By controlling how the audience sees the presentation, Jurczynski means that the presenter should guide the audience's attention and focus throughout the presentation. This can be achieved by strategically placing words and images on the slides in a way that aligns with the audience's natural gaze and reading patterns. The presenter should not only control what information is presented but also how it is presented to ensure effective communication and understanding.
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When you deliver a presentation, does your audience cringe to read your slides? The best presentations are those in which the slides are easy to read...
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"The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide," says Jurczynski. He also recommends placing the words and images in a way that begins where the audience's eyes naturally go and then follow their gaze. "You don't just control what the audience sees; you have to control how they see it," Jurczynski says.
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