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The feedback "I wish they listened more and spoke less" implies that the executive respondents prefer a more interactive and conversational approach rather than a one-sided pitch. They want the pitching team to listen to their views and understand their challenges before proposing a solution. This suggests a preference for a dialogue where their input is valued and considered.
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The managers surveyed say that few decision-makers actually are interested in being "pitched." They want the pitching team to listen, ask questions and deeply understand the investors' point of view on their problem before hearing the solution. And the more senior the audience, the more they want to have a conversation, to be heard and to hear what you think of their challenge, the researchers found. "I wish they listened more and spoke less," was a feedback from one of the executive respondents.
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