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FIFA generates higher revenue compared to the Super Bowl due to several factors. Firstly, soccer, the sport governed by FIFA, is played and followed worldwide, while American football, the sport of the Super Bowl, is less known or unfamiliar to many outside North America. This global popularity of soccer contributes significantly to FIFA's revenue. Secondly, FIFA's World Cup, its flagship event, generates substantial revenue. For instance, the 2018 World Cup alone generated over $5 billion. In contrast, the revenue generated by the Super Bowl is significantly less. Lastly, media rights for soccer are also a significant source of revenue. For example, Apple spent 3x more on the media rights to major league soccer in the US.
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Money-wise, between 2015 and 2018, FIFA generated nearly $6.5 billion dollars, with over $5 billion generated by the 2018 World Cup alone. If you've seen our World Cup economics video, then you'll know the last Super Bowl generated 4x less. Soccer is also played worldwide, while American football is still unknown or unfamiliar to many. While the monumental popularity of football is not going away anytime soon, it's also a detriment to its growth. Football is the most popular sport in nearly every continent except North America, which might explain why Apple spent 3x more on the media rights to major league soccer in the US. (Source)
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We show our analysis: all the top growing sports leagues, head to head. Will the NFL finally beat FIFA? Will the NBA or India Premiere League catch up...
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