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The decision to use Value-based Pricing is influenced by several factors. These include understanding the customer's perceived value of the product or service, the price that the customer is willing to pay, the cost of production, and the prices of competing products or services. It's also important to consider the company's overall pricing strategy and objectives.
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Cost-Plus Pricing – the process of simply calculating your costs and adding a mark-up. Competitive Pricing – the process of setting a price based on what the competitors' prices. Value-based Pricing – the process of setting a price based on the customer's price expectations. Price Skimming – the process of setting a higher price and bringing it down as the market evolves. Penetration Pricing – the process of setting a lower price to enter a competitive market and rising it with time.
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Take the most advantageous pricing approach to increase profitability of your organization. Use our Pricing Strategies presentation to outline factors...
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