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The nomination period for the Forbes 30 Under 30 list significantly impacts the brand's annual visitor count. It has the potential to bring the name of Forbes to millions more visitors per year. For instance, considering the 20,000 annual nominees in the US, if they each send the nomination link to at least five to ten of their friends or colleagues to nominate them, that's one to two million extra people who have visited the Forbes website over the last ten years just for the US list.
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Besides revenue, the brand equity gain is enormous. All the hype and anticipation, all the curiosity around the winners, all the hate-watching and the FOMO, ALL drive traffic to Forbes. The nomination period alone has the potential to bring the name of Forbes to millions more visitors per year. Just take the 20,000 annual nominees in the US and assume they'll send the nomination link to at least five to ten of their friends or colleagues to nominate them. That's one to two million extra people who have visited the Forbes website over the last ten years just for the US list. Check out how the company's overall traffic has grown over the past six years:
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We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30 with a five-step framework we identified, 3) how ...
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