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All industries can benefit from the blue ocean strategy. It's a systematic approach that can create a great leap in value, making competitors irrelevant. It's comprehensive, easy to learn, and easy to implement for a new start-up or an existing business that wants to push the boundaries in a red ocean within their industry. It provides a clear four-step process to help redesign their market.
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This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing...
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The systematic approach of the blue ocean strategy is founded on principles that can create a great leap in value that can make competitors irrelevant. The principles are comprehensive, easy to learn, and easy to implement for a new start-up or an existing business that wants to push the boundaries in a red ocean within their industry. Blue ocean strategy provides a clear four-step process to help readers redesign their market.
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